In today's market, consumers are looking for homes that are in "move-in" condition, with are the latest upgrades and appeal. Even if your home is not in "model" home appearance, there are things you can do to make it attractive for buyers.
Buyers immediately get an impression of a home and it's upkeep when arriving and seeing the front entry and sometimes make a decision before even entering the house, so making sure it's attractive and appealing has it's advantages. Some things to consider:
Keep in mind, you are selling the home to a new owner, so disassociate yourself from it being YOUR home. It is a product to be sold at the best price so make it have mass appeal. Staging can increase the sale price by 3-6% and sell 2-3 times faster.
Staging examples Before and After: How staging can make the home look more appealing
According to a 2010 study, 90% of buyers are starting the process online and deciding which homes to see from the pictures/tours & description of the home. Make your home stand out by having the best possible photos.
Professional Photography - A pro camera can capture 2x more area, more detail, better colour and better lighting than a regular point & shoot
Virtual Tour - 360o tours offer a better view of a room and give people a better impression of the home
Regular vs Pro Camera examples: Professional photography can create a mood & make the room look larger
More examples: Creating a mood to help sell the home
Websites - Publish to as many sites as possible that buyers use: realtor.ca, realtor websites, kijiji.ca, craigslist.ca, homefinder.ca, & zoocasa.com to name a few.
Web Search engines - Make your home at the top of search engine for buyer keywords (e.g. homes for sale) - involves MUCH more that just making a website
Newspaper - Some people are still search in newspapers but the amount is dwindling but could be effective in some instances
Signage - Make sure your home has a "For Sale" sign since neighbours may tell friends and family about the new listing next door
Blogging - Telling others by blogging on websites, Facebook, Twitter, etc.
Advertise to Buyer - Having a buyer database or e-mail/phone number is effective as well.
Showings - makes sure buyers can view your home on their timing since they may not re-book an appointment that could have sold your home
Open Houses - some people shop for a new home through open houses, so make sure you know the risk/benefits of having a public open house
Comparable Home Sales - Knowing sold prices is key since MLS listing prices are only a suggestion. It's not uncommon for a home to be over-priced on MLS to "test the market"
Market conditions - understanding the market type (buyer or sellers market), pricing trends (pricing due to potential or current market)
Strategies - Whether to sell fast, promote multiple offers (and strategies to not have buyers walk away), wait for the best offer
Offer writting Protection - make sure you have conditions to protect you but not to scare away buyers
As a full time real estate professional, constantly studying the market and with years of experience, I know exactly what it takes to get your home sold for the most amount of money and the best terms. When I list your home for sale, I take all the above factors into consideration and arrange for them to occur as fast as possible. All this for a reasonable and competitive fees along with various options to help you save money. Check out my selling a home listing packages for more information.